This is a collaborative project with designer Himani Todi. Our initial concept was to merge our strengths — vector design and stop motion — to create a title sequence that aligns with the design aesthetic of BEEF.

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The design direction underwent two major changes. Initially, our concept was to create a stop-motion and frame-by-frame animation on paper, using a gradual zoom-in technique to symbolically reveal the protagonist’s inner turmoil.​ The first revision shifted towards cinematography, focusing on unsettling and grotesque close-up shots to align with the eerie atmosphere of BEEF’s style boards.​ Finally, we embraced a more experimental approach. Utilizing the fluid movement of paint and the way light interacts with its surface, we crafted a distinctive color palette. By seamlessly integrating carefully edited stock footage, we created a cohesive yet unconventional final piece — one that preserves the boundary-pushing spirit of our initial revision.

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The paint photography was a collaborative effort between both designers. I took charge of integrating and post-processing all the assets, cropping and mirroring the footage to achieve our desired compositions. Using color range selection and masking, I extracted the necessary elements while adjusting speed and applying color correction. The refined assets were then passed to Himani Todi, whose editing work, especially from the second to the fifth scene, greatly enhanced the visual impact. I finalized the last scene and made final adjustments. Additionally, we created a complete BEEF packaging mockup.

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