Be Your Spotlight
Celebrating the Brilliance and Happiness of Canadian Artist
Concept
Everyone is the star of their own story; be your own spotlight.
The project involved creating designs for the JUNO Awards, incorporating artist photography and event-related typography. It aimed to capture the energy and charisma of the artists through geometric shapes and dynamic typography.
Client Research
The JUNO Awards were renamed from the RPM Gold Leaf Awards in 1971 and have been established for over 50 years. The name "JUNO" originates from Pierre Juneau, a Canadian Radio-television and Telecommunications Commission (CRTC) pioneer, with the aim of increasing public recognition for Canadian music and artists. This event features fan activities and industry networking while showcasing a diverse range of emerging Canadian creators.
Keywords
Musical Diversity Energy
Star Bright Festival
Celebration Together Happiness
Early Design
Process
Keep the artists' skin tone while enhancing the lighting to blend them into the background. Use varying text sizes and weights to make them stand out more.
Add a dark blue gradient to make the text clearer.
Replace the performers' background with deep blue to unify the design language.
Make the final scene cleaner and more minimalistic, ensuring a unified design.